Your website is your
highest-yielding asset.
Stop building equity for platforms that sell your leads to four competitors. I build custom-coded websites that put your investment to work for you — on soil you own permanently.
$1,950
one-time build
1 client
covers the cost
100%
yours forever
01 / Fast
Speed-Built
Core Web Vitals optimized. No bloated plugins, no template overhead — just clean, fast-loading code.
02 / Clean
Custom-Coded
Written from scratch. No WordPress, no drag-and-drop builders — every line of code is intentional.
03 / Found
SEO-Architected
Local SEO structure built to rank in your market — so the right clients find you before they find your competitors.
04 / Owned
Yours Permanently
Your infrastructure, your leads, your digital equity — on soil you own, not rented space on someone else's platform.
28
Years Inside the Las Vegas Wedding Industry — Since 1998
I didn't start as
a web developer.
I started as a vendor.
"I watched TheKnot charge vendors thousands to list next to their direct competitors — then sell the same lead to four of them at once. I decided to build the antidote."
— Shawn · Founder, Invest Life Today
Why It Matters for Every Industry We Serve
Twenty-eight years inside the Las Vegas wedding industry taught me exactly how aggregators make money — not on your behalf, but on your desperation. That insight isn't exclusive to wedding vendors. Every dentist on Healthgrades, every attorney on Avvo, every realtor on Zillow, every contractor on Angi is in the same position. I've been that vendor. Now I build the exit.
I know what aggregators sell you — and what they keep
Platform leads are rented attention. The moment you stop paying, you disappear. A custom site ends that dependency permanently.
I know what your clients actually look for before they book
28 years of reading the room across thousands of vendor interactions. I build conversion paths from lived experience — not from template assumptions.
This is the infrastructure I wish I'd had as a vendor
InvestLifeToday.com is built from that frustration — custom-coded, direct leads, zero platform middlemen. The site a 28-year veteran would want on day one.
Digital Equity Without the
Management Burden.
Every lead that flows through a third-party platform is equity you earned and gave away. We replace that with custom-coded, fast-loading infrastructure — built to rank in local search and get your practice noticed in your market — on digital soil you own permanently.
When a dental practice in Summerlin and one in Henderson are both running the same WordPress theme, the only thing a new patient can judge them on is price. Templates flatten every business into the same shape — same layout, same stock photos, same calls to action. Custom code is built around how you work, what your clients need to see before they book, and what makes you worth choosing over the practice two miles away.
The Template Way
- ✕ Looks Like Your Competitors
- ✕ Built for Everyone = Built for No One
- ✕ Competes on Price, Not Value
The InvestLife Asset
- ✓ Built Around Your Business
- ✓ Converts for Your Clients
- ✓ You Own It Permanently
One Flat Build Fee.
Choose Your Monthly Plan.
No retainers, no hourly billing, no surprise invoices. One flat placement fee to build — one monthly plan to keep it working.
You're Working Directly With Shawn — Not an Agency
Twenty-eight years in Las Vegas business means I've seen what works — and what quietly ruins a business before it finds its footing. When you work with me, you receive honest counsel: what to do, what to avoid, and why. I don't disappear after launch. I'm invested in your success because my reputation depends on yours.
From professional email and Google Workspace setup to claiming and optimizing your Google Business Profile, I walk every client through the tools they need — and make sure they know how to use them. You own every account. I'm simply here to get you there faster.
What's Included in Your Build
$1,950 /one-time- ✓ 5-Page Custom Website
- ✓ Mobile Responsive Design
- ✓ Contact Form with Email Delivery
- ✓ DNS Setup & Domain Pointing
- ✓ On-Page SEO Foundation
- ✓ Launch & Go-Live Support
- ✓ 2 Rounds of Revisions
- ✓ You Own the Code — Forever
3 Months Local Authority Included Free — $750 Value
Monthly Plans — Choose Your Level
Site Care
$99 /mo
Your site stays fast, secure, and online — without you thinking about it.
- ✓ Managed Hosting & Uptime Monitoring
- ✓ SSL Certificate & Domain Management
- ✓ Monthly Performance & Core Web Vitals Report
- ✓ Security Scanning & Threat Alerts
Local Authority
$250 /mo
Your site actively works to rank and convert in your market.
- ✓ Everything in Site Care
- ✓ Monthly Site Health Review with Written Findings
- ✓ Up to 3 Content Updates/mo
- ✓ Ongoing Local SEO Maintenance
- ✓ Google Business Profile — I'll walk you through setup, sync & optimization
- ✓ Professional email — I'll walk you through setting up you@yourdomain.com via Google Workspace (you pay Google directly — currently ~$6/user/mo, pricing subject to change)
- ✓ Google Workspace — I'll walk you through onboarding so you actually know how to use it
- ✓ Priority Support Response
Growth Partner
$500 /mo
Your site becomes your highest-performing salesperson.
- ✓ Everything in Local Authority
- ✓ Unlimited Content Updates
- ✓ Proactive Monthly SEO — New Pages, New Opportunities
- ✓ AI Search Optimization — Show Up When Someone Asks ChatGPT or Perplexity for the Best in Las Vegas
- ✓ Monthly 30-Min Business Strategy Call — your site, your market, what's working, what to stop doing, and what's next
- ✓ 28 Years of Las Vegas Business Experience — the what-to-do and what-not-to-do, from someone who's seen it all
Specialized Infrastructure where
one client covers the cost.
Built exclusively for Las Vegas professionals where a single new patient or closed deal covers your entire annual investment.
Dental
Dental Practices
One new patient = your entire year paid
Patients choose dentists the same way they choose lawyers — by the person. We build sites that put your doctor front and center, replace the generic template your marketing company sold you, and turn local searches into booked appointments.
-
✓
New Patient Funnel Design
Homepage and landing pages built to turn first-time searchers into booked appointments.
-
✓
Procedure Authority SEO
Individual pages for each treatment — implants, veneers, whitening — optimized to rank in Google for high-intent searches.
-
✓
Online Booking Integration
A custom appointment request form or your existing booking widget embedded directly — whichever fits your workflow. Either way, patients schedule without leaving your site.
-
✓
Local SEO Architecture
Site structure, schema markup, and location content built to compete when patients search for a dentist in your area — plus your existing Google Business Profile linked where it counts.
-
✓
Two Interactive Patient Tools
Insurance benefit calculator and smile assessment quiz — built in, no plugins, no monthly fees.
Med Spa
Med Spas & Aesthetic Practices
One treatment package = months of service covered
Las Vegas med spas are booked through Instagram DMs and Yelp reviews — neither of which you own. Built for aesthetic practices where a single Botox patient becomes a repeat client worth thousands per year, and a proper site turns Google searches into consultation bookings without sharing a single lead.
-
✓
Treatment Authority Pages
Individual pages for each service — Botox, fillers, laser, body contouring, weight loss — structured to rank when someone searches for that treatment in Las Vegas right now.
-
✓
Before & After Gallery Design
A results gallery built to build visual trust and convert browsers into consultations — no third-party gallery plugin, no monthly fee.
-
✓
Consultation Booking Funnel
A structured inquiry form that captures treatment interest and contact details, sending every lead directly to you with no platform middleman.
-
✓
Trust & Credentials Design
Provider profiles, certifications, and patient reviews displayed to build medical confidence before a prospect ever calls.
-
✓
Four Interactive Aesthetic Tools
Treatment cost estimator, skin concern finder, package comparison builder, and financing calculator — built in, no plugins, no monthly fees.
Legal
Law Firms & Litigators
One retained case = years of service covered
Engineered for Las Vegas firms where a single retained case covers the entire annual investment. Built for high-stakes authority and local search visibility.
-
✓
Local SEO Architecture
Site structure and content built to rank when someone in Las Vegas searches for your practice area right now.
-
✓
Practice Area Authority Hubs
Dedicated pages for each area of law — personal injury, family, criminal — that capture high-intent search traffic.
-
✓
Case Intake Funnel Design
A structured intake form that qualifies leads before they reach you, filtering serious cases from tire-kickers.
-
✓
Trust & Credibility Systems
Attorney profiles, case results, and client reviews structured to build confidence before a prospect ever calls.
-
✓
Four Interactive Legal Tools
Case worth estimator, statute of limitations checker, child support estimator, and divorce cost estimator — built in, no plugins.
Financial
Financial & Professional Services
One retained client = years of recurring fees covered
People choose who manages their money the same way they choose an attorney — by trust, not by a lead-gen service like SmartAsset or NerdWallet selling the same prospect to four advisors at once. Built for Las Vegas advisors, accountants, and agents where a single retained client covers the entire annual investment — and the relationship compounds for years.
-
✓
Local SEO Architecture
Site structure, schema markup, and location content built to rank when someone in Las Vegas searches for a financial advisor, CPA, or insurance agent right now.
-
✓
Service Authority Hubs
Dedicated pages for each service you offer — retirement planning, tax preparation, estate planning, wealth management — optimized to capture high-intent local search.
-
✓
Client Intake Funnel Design
A structured intake form that qualifies prospects before they reach you, separating serious clients from rate-shoppers and tire-kickers.
-
✓
Trust & Credibility Systems
Advisor profiles, credentials and certifications, client reviews, and fiduciary positioning structured to build confidence before a prospect ever calls.
-
✓
Four Interactive Financial Tools
Retirement readiness calculator, tax estimator, investment growth projector, and insurance needs analyzer — built in, no plugins, no monthly fees.
Home Services
Home Services & Contractors
One job = your entire investment covered
HomeAdvisor and Angi charge you per lead — then sell that same lead to four of your competitors. This ends that. Every call through your site is exclusive, and it belongs to you.
-
✓
Service Area Landing Pages
Dedicated pages for Summerlin, Henderson, North Las Vegas, and every neighborhood you serve — built to rank when a homeowner searches your trade locally.
-
✓
Direct Lead Capture
Every call request and estimate form sends directly to you — no platform fee, no shared leads, no middleman taking a cut.
-
✓
Trust & Reviews Design
Your Google reviews and project photos displayed to build homeowner confidence before they ever pick up the phone.
-
✓
Local SEO Architecture
Serves HVAC, plumbing, electrical, roofing, home inspection, general contracting, and more.
-
✓
Four Interactive Home Tools
Project cost estimator, ROI calculator, financing calculator, and energy savings estimator — built in, no plugins.
Real Estate
Real Estate Agents & Teams
One closed deal = over 3 years of service paid
Individual agents from $750 · Teams from $1,950
Buyers find homes on Zillow. They choose their agent on your site — based on your bio, your neighborhoods, and whether they trust you before they ever call. Every agent in Las Vegas has the same listing search. Not every agent has a brand worth remembering.
-
✓
Neighborhood Landing Hubs
Dedicated pages for each area you work — Summerlin, Henderson, Anthem — structured to compete for local buyer and seller searches.
-
✓
Direct Lead Ownership Logic
Every inquiry goes straight to you — no portal middleman, no shared leads, no referral fees.
-
✓
IDX Optional — Brand Essential
Already paying for RealGeeks, Sierra, or Lofty? We connect to it. Don't have one? A single search link handles browsers. Your site handles the buyers ready to call.
-
✓
Six Financial Tools
Mortgage calculator, affordability estimator, closing cost tool, investment analyzer, amortization schedule, and rent vs. buy comparison — built in, no plugins.
Wedding
Wedding Industry
Every role in the wedding deserves direct bookings
Chapels, photographers, planners, officiants, florists, DJs, and more — built by a 28-year Las Vegas wedding industry veteran. Stop paying TheKnot and WeddingWire to list you next to your competitors.
-
✓
Ceremony & Package Showcase
Your ceremonies and pricing presented with the visual quality that turns a couple browsing into a direct inquiry.
-
✓
Direct Booking Inquiry Funnel
Every couple inquiry goes straight to you — no platform middleman, no referral fee, no shared listing.
-
✓
Las Vegas Wedding SEO
Built to rank for local and destination searches — capturing couples planning from out of state, your highest-value bookings.
-
✓
Trust & Gallery Design
Real ceremony photos and couple reviews displayed to build emotional confidence before a couple ever reaches out.
-
✓
Four Interactive Wedding Tools
Budget planner, day-of timeline generator, guest count cost calculator, and photography package builder — built in, no plugins.
Based in Las Vegas · Building for businesses everywhere.
*In every industry above, a single new client engagement covers your entire investment many times over.
Search Is No Longer Just Google
ChatGPT, Perplexity, and Google AI Overviews now answer "best dentist in Summerlin" or "Las Vegas HVAC company" before anyone clicks a link. If your site isn't structured for AI citation, you don't exist in those answers — and most web companies haven't caught up to this yet.
Built In From Day One
Every site I build includes structured schema markup, an llms.txt file, and content architecture designed to surface in AI-generated answers — not just traditional search rankings.
Actively Maintained
AI search is evolving faster than any other part of digital marketing. I track the changes — how ChatGPT indexes local businesses, how Perplexity selects citations, how Google AI Overviews pull structured data — and update client sites accordingly.
Ahead of the Competition
Most Las Vegas web agencies are still optimizing for 2019 Google. Your competitors' sites are invisible to AI search. A site built and managed by Invest Life Today is structured for where search is going — not where it's been.
Frequently Asked Questions
$30/month works fine for a portfolio or hobby project. It doesn't work when a prospective client is choosing between you and the competitor two miles away. Every business on Squarespace uses the same layouts, the same stock photography, the same call-to-action patterns. Custom code is built around how your specific clients decide to book — not around a template designed for nobody in particular. And the math: $30/month × 12 months = $360/year, every year, forever, with no equity. At $1,950 one-time, you own the asset. One new client from organic search pays back the build fee. After that, it works for free.
WordPress sites can be built by almost anyone — and most are. The question isn't whether your current developer can build a site. It's whether that site will rank for "dental implants Henderson NV" when someone searches right now, or whether it shows up when a prospect asks ChatGPT for a local recommendation. That requires local SEO architecture, schema markup, an llms.txt, and content structured for AI citation — none of which come standard on a WordPress build. If your current site is generating consistent organic leads, keep it. If it isn't, the platform isn't the problem — the strategy is.
It depends on your industry — but consider the math. A single new dental patient with cleaning, whitening, and annual exams is worth $1,200–$1,500 per year, and a good patient relationship lasts a decade. One new patient from organic search pays for the build in full. For a law firm, one retained case covers the fee many times over. For real estate, one commission check covers three-plus years of service. The $1,950 isn't a cost — it's a placement in a channel you own permanently. Every lead that comes through your site after that arrives at zero marginal cost, with no platform taking a cut.
The website build is a one-time flat fee of $1,950 — fully custom-coded, no templates, no WordPress. Every build includes 3 months of Local Authority free ($750 value). After that, ongoing managed hosting is $99/month (Site Care — hosting, SSL, domain, uptime monitoring, monthly performance report), $250/month for Local Authority (monthly SEO maintenance, site health reviews, Google Business Profile optimization), or $500/month for Growth Partner (unlimited updates, proactive SEO, AI search optimization, and a monthly strategy call).
5-page custom-coded website, mobile-responsive design, on-page SEO foundation, contact form with email delivery, DNS setup and domain pointing, launch and go-live support, and 2 rounds of revisions. You own the code permanently.
WordPress and Wix rely on themes, plugins, and drag-and-drop builders that slow your site down and make every site look the same. Custom code is written from scratch — no template overhead, faster Core Web Vitals performance, and a design built specifically around your business, not a generic starting point.
Most websites are completed and launched within 2–3 weeks from the time the deposit is paid and content is provided. Complex builds with additional pages or integrations may take slightly longer.
Invest Life Today is primarily focused on Las Vegas, Summerlin, Henderson, and the greater Las Vegas metro area. If your business serves this market, contact us to discuss your needs.
Every $1,950 build includes the first 3 months of Local Authority at no charge — that's a $750 value covering hosting, SSL, domain management, uptime monitoring, content updates, security monitoring, and ongoing SEO maintenance. Billing begins in month four at $250/month for Local Authority or $500/month for Growth Partner, which adds unlimited updates, AI search optimization, and a monthly strategy call. Search is shifting fast — ChatGPT, Perplexity, and Google AI Overviews now answer questions before anyone clicks a link. Growth Partner keeps your site structured so AI finds and cites you.
Start Your Build.
$1,950 Website Build
Response Time
< 24 Hours Guaranteed
Current Status
Accepting New Builds